Staff Product Designer at Shopify — March 2022 - March 2024
Joined Shopify to design the app for Balance, the banking solution of Shopify. Starting from scratch, the challenge was to create a mobile app quickly, my work started by mapping the product on web, translating these features for a native mobile experience. After the initial release, worked with the product team to push new experiences tailored for a mobile financial management environment.
Led a team of UX and content designers, being responsible for the end to end flow of the product, briefing and reviewing upcoming experiences with designers and being the bridge in between multiple stakeholders.
Following a company reorganization in mid-2023, transitioned to Shopify Payments. There I redesigned the experience on how merchants setup and manage their store's payment methods, with the inclusion of physical payment methods for Shopify Point of Sale.
Senior User Experience Designer at Amazon — April 2019 - March 2022
At Amazon Business, worked with multiple development teams to drive continuous product growth for enterprise procurement customers. In a well defined team structure, ran twice a week feedback sessions with design leads, receiving and providing feedback on open projects, contributing to team maturity on the craft.
Was involved in research projects and rapid prototyping, with a focus on enabling large enterprises and public sector entities to streamline bulk and pallet purchases.
In 2021, transitioned to the Consumer International Expansion organization, where led projects for Amazon's exports mode and spearheaded internationalization efforts in EU and APAC markets. Kick-started the design discipline in this organization, working closely with PMs through design sprints, workshops, and the creation of one-pagers for International Preferences and Export mode in various markets, such as Canada and Belgium.
Visual & User Experience Designer at HolidayCheck GmbH — January 2017 - April 2019
At HolidayCheck, a leading travel package rating and booking service in central Europe, lead design for the mobile apps (iOS and Android) focused on expanding user experiences for content creation and consumption within the traveller community. The design of the app was rooted in data-driven decisions, involving in-depth analytics and user research to learn how the app could be more useful to the customers.
Actively contributed to the development of a new design system within the company.
Collaborating closely with a design manager, helped shaping the design operations of the new library of components, implementing new processes within the design team. This effort resulted in the creation of a design framework with designers engaging in bi-weekly feedback sessions and in async GitHub boards, providing alignment of the new design language across the entire product.
In addition to these contributions was focused on using and introducing to the team prototype tools like Framer and After Effects, giving internal workshops while promoting a prototype-centric approach to design.
Product Designer at bora. — May 2016 - November 2016
At Bora, had a startup environment experience. The product core objective was to dynamically route mini-buses, optimizing transportation costs along the most heavily used city routes. Focused on addressing urban transportation challenges with point-to-point rides at affordable prices.
As the sole Product Designer at the company, assumed leadership of a cross-functional team consisting of developers and data scientists during the beta run of the service. Prioritizing features and tasks, keeping the product backlog up-to-date, and conceptualizing interfaces and user experiences for both our mobile applications and internal administrative platform.
These efforts resulted in a product ecosystem to demonstrate the concept to potential investors. In just six months the team successfully delivered a passenger client for both iOS and Android, a driver's client for Android tablets, and a web platform to manage the system for operators. With these components being enabled by a core web service responsible for efficiently routing the vehicles.
Design Instructor at Apple Developer Academy — December 2014 - May 2016
Apple Developer Academy (formerly known as BEPiD) is a collaborative program between Apple and universities aimed at training students in iOS development. As a Design Instructor, was responsible for guiding students through platform guidelines and fundamental principles for crafting user-centered interfaces and products. Provided mentorship for more then 200 students, resulting in many successfully launched apps at App Store.
Additionally, involved at the local administrative board, actively contributing to the evolution of teaching methods, content creation, and new ways of utilization of cutting-edge laboratories and classrooms. Also responsible for assessing students performance and monitoring their development throughout the program.
User Experience Designer at Hewlett-Packard — September 2013 - December 2014
Worked in a task-force dedicated to migrating the admin and mobile interfaces of the ePrint Public Print Locations to a new stack with a new product branding, with the goal to improve usage of ePrint in UPS Stores across the United States.
Designed also hardware interfaces, understanding the limitations of the printing devices while applying a new visual language that followed the product branding, allowing for a complete experience from HP ePrint customers at the stores.
At the InstantInk team, an end-user cartridge subscription service, worked in a distributed team, focused on optimizing the user registration flow. Leveraging A/B tests, tweaked the experience enhancing conversion of the acquisition flow and overall retention.
User Experience Designer at Grupo RBS — December 2009 - May 2013
First working experience, designing WordPress themes for Grupo RBS portfolio of 20+ blogs. Growing internally after consistently positive feedback, together with a personal interest in mobile devices, was invited to be part of a design team tasked with developing an app to expand the presence of South Brazil's primary newspaper into emerging mobile platforms.
In this role, conducted in-depth research within the newsroom to understand the prioritization of stories for the printed version of Zero Hora, building together with the development team a news parser that simulated the visuals of printed version of the newspaper but with live news, without burdening journalists with additional tasks. This effort resulted in a successful and innovative news reading app, recognized with awards in the fields of design and communication.
Education
Bachelor’s Degree: Communication and Media Studies - 2013
ESPM / Escola Superior de Propaganda e Marketing
Extension Courses
Web Page, Digital/Multimedia and Information Resources Design - 2016
UCSC Silicon Valley Extension
iOS Development - 2015
Big Nerd Ranch